Hello

I am a seasoned creative director ![Alt text](https://static1.squarespace.com/static/660cb46bbb6d3201aae6d2b0/t/666fe5e776540d4506f19048/1718609399043/Modern-video-camera-isolated-on-transparent-background-PNG.png)
blending my love of nostalgia with current tech and pop culture. I love connecting brand with people in meaningful ways, and I may not have a slight obsession with sneakers.

of nostalgia

I love connecting brands

Intro

An adaptable and imaginative professional, blending creative flair with strategic expertise, and adept at leading teams. With a wealth of experience across diverse industries including entertainment, sports, fashion, and green technology, spanning regions such as the US, APAC, EMEA, and UK. (with a penchant for travel!)

Demonstrating a genuine appreciation for market trends and popular culture, skilled in creative direction, branding, strategy, and the integration of emerging technologies like AR, XR, and AI. Embracing the art of storytelling combined with data-driven insights to navigate ever-changing media landscapes.

Awards

Promax (8)

New York Awards (10)

Astra Award - Creative of the year (1)

BBC Brandies (2)

Work

with current tech

with people in meaningful

obsessions.

ways and I may not have a slight sneaker

blending my love

and pop culture.

Hover Row

Creative Direction, Brand Identity

LAVO

Creative Direction, Brand Identity

LAVO Australia, with a focus on hydrogen energy technologies, is setting the pace in Australia's renewable energy landscape amidst a global climate emergency. The development of LAVO's brand identity merges simplicity with thoughtfulness, reflecting its commitment to renewable energy's future for the mass.

Creative Direction, Brand Identity

Brand Identity, Creative Direction

PROVIDENCE CLIMATE CAPITAL

Brand Identity, Creative Direction

PCC underwent a rebranding to stand out in the fast-evolving climate tech market, aiming to be seen as a progressive and inclusive industry leader.

Brand Identity, Creative Direction

Creative Direction, Event Space Design

YINGLI

Creative Direction, Event Space Design

A unique and sustainable exhibition stand was designed for Yingli Solar to enhance their industry presence at the annual Melbourne’s All Energy Conference.

Creative Direction, Event Space Design

Creative Direction, Product Design, AI

AVA, THE AI AVATAR

Creative Direction, Product Design, AI

AVA, the AI avatar was thoughtfully designed and crafted to have lifelike features and interactive capabilities to reflect human responses, aligning with LAVO’s brand identity.

Creative Direction, Product Design, AI

Creative Direction, Brand Identity, Product Design

ISLAND LIFE

Creative Direction, Brand Identity, Product Design

The project aimed to design a compelling visual identity for "Island Life," a new entrant into the rapidly growing hard seltzer market.

Creative Direction, Brand Identity, Product Design

Brand Film, Creative Direction

BBFC

Brand Film, Creative Direction

The creative strategy centered on crafting a brand film, narrative that resonated with the concerns and needs of parents and guardians regarding media consumption by their children.

Brand Film, Creative Direction

Social Media Branding, Head Designer

MTV: NORDIC EMAS

Social Media Branding, Head Designer

Designed and conceptualized a multifaceted promotional campaign tailored to spotlight the talent and uniqueness of Nordic Acts involved in the EMAs.

Social Media Branding, Head Designer

Creative Direction, Social Media

HBO GO - SHAZAM! FURY OF GODS

Creative Direction, Social Media

Creating localised social assets for the APAC market to promote Shazam! Fury of the God

Creative Direction, Social Media

Creative Direction, Brand Film

UNBOXED PRIDE

Creative Direction, Brand Film

A launch film marked by a balance of daring flair and heartfelt authenticity was devised, embodying their central mantra, ‘Be Seen. Be Heard. Be You.’

Creative Direction, Brand Film